Telemarketers are sales and marketing experts who do business exactly by telephone. A large variety of products and services from office supplies to savings accounts to harbor memberships are promoted through telemarketing. Some sell directly, while others cluster information to help them recognize potential customers or impose the success of new products.
Most telemarketers are necessary to call people from a long list of names or auto generated leads. Once telemarketers get a potential customer on the phone, they are required to read a scripted sales spiel to the customer to sell the product. In some instances telemarketers make their own sales spiel but in most cases the script is provided to them by their employers. Telemarketers may also be responsible for generating their own leads from telephone directories and lists purchased by their company.
Tasks of Telemarketers:
- Gather names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
- Convey prepared sales talks, reading from scripts that describe products or services, in order to convince potential customers to purchase a product or service or to make a donation.
- Revise sales scripts to better hit the needs and interests of specific individuals
Are education and training required in telemarketing?
Telemarketing does not require certain educational background. Training is typically equipped on the job. They come from a variety of backgrounds. The most successful workers have good telephone psyche and have confidence in dealing with their customers even if they get objections.
Telemarketers generally work in teams, usually in a centralized air-conditioned room. Their shifting schedules depend on the time zone where their customers are located, and the job may be settled if it is bound to telephone calling. Telemarketers are always under pressure to meet quotas and face redo and often nasty rejections from their prospective customers. However, when they get a sale or meet their quota, they often receive rewards aside from their salary.
Like any other job, telemarketing is not easy. You have to work hard and continue developing your skill to get sales and achieve career growth. Plus you have to get used to working during graveyard shifts, if not, you might be better off with another job. If you think Telemarketing is not for you, you should consider other jobs such as freelance writing.