Have you ever tried hiring a virtual worker and end up getting frustrated? If your answer is yes, welcome to the club; and stop saying it’s your VA‘s fault.
The first time I tried to outsource a VA, I was totally disappointed. The main reason for my disappointment was that the VA I hired cannot do some of the tasks I wanted her to do. I keep on complaining about it to my friend who referred me to this person. But, my friend laughed at me and told me while grinning, “Dude, chill out. I think your expectations were a little too high and you did it the wrong way.” He then continue to tell me about outsourcing positions instead of tasks, as virtual assistants cannot do everything.
If you want to outsource, you should do it through hiring for the position and not for the task. It is impossible to find a “Super VA” both in the online and offline world. By doing this, you will have a virtual assistant who you can expect to do tasks based on his/her specialization or position. This will ensure efficiency and productivity.
Position: Admin Assistant
An admin assistant will help you in your day-to-day non-core tasks such as checking and managing your emails, scheduling appointments, managing your calendar, arranging your travels, answering calls and customer support, voicemail checking, organizing your tasks & files, research & data entry, creating & managing your social media accounts, among others. Of course, you can add more tasks to your admin assistant’s workload. But, better ask first if your VA can do a certain task and if not, give him/her video tutorials.
Position: Content Writer
Writing is a talent. Not everyone can do it. So, you need to hire someone who is actually a “writer”. Your typical admin assistant can do this, but if you want a specialized writing task, hire a content writer. Your content writer should only do tasks related to writing. You can have him/her do copywriting, press release, newsletter, SEO articles, and blogs. Writers may also submit or publish their own write-ups.
Position: SEO Specialist/Web Marketer
Web marketing and doing search engine optimization (SEO) is tedious. Also, it’s not just one process but a series of processes. So, it’s best to hire someone who can actually focus on that alone. You may have your admin Assistant to assist in doing SEO, but s/he can’t do it all, especially if it’s not her specialization. For SEO specialists, you can have them responsible for site analysis, keyword research, competitor analysis, sitemap submission, on-page optimization, off page optimization, and link building, among others.
Position: Web Developer
Web development is a special skill. You can’t expect just about anyone to build a website. That is why, it is one of the positions that you should be filling up. If you’re a web developer yourself and you only want a corporate site built, so you think you should do it, that is good. But remember, you have core activities that need be handled and web development is time-consuming. So, it’s best to hire someone who will do it for you.
Position: Graphic Designer
Like writing, web and graphic design is a talent. Although you can learn how to do it, it will only be a waste of time and resources if you do it when you’re really not a designer. You should be focusing on what you should do and what you can do. Let the designer do his job. The designer can do tasks such as designing websites or creating mock ups, logos, banners, headers, infographics, business cards, brochures, landing pages among others.
Now that you know you should fill in positions instead of tasks when outsourcing VAs, all you should do now is find the right virtual assistant for the position. Do not waste time finding the Super VA, because no such person exists.
Want to outsource the best Graphic Designers, Admin Assistants, Web Developers and other virtual workers? Find out how to here.